“From the start, they were the most patient company ever, making the whole process simple and easy. The impact has been huge. We’ve seen a significant increase in both online bookings and phone reservations directly from the site. I finally have an easier process and more customers, which is exactly what I needed.”
After launch: marketing
Get the right people to your website
Marketing works when the site it points to is clear and ready for visitors to act. That is why we check your website first, then bring the visitors.
What do you want more of?
You do not need every channel. Start with the action that would make the biggest difference to your organization.
More enquiries or bookings
Put a clear offer in front of people looking for what you do.
Explore ad managementMore from the people who already know you
Give your existing audience a useful reason to come back.
Explore email newslettersMore support for your cause
Help potential donors and volunteers find a way to get involved.
Explore the Ad Grant
A few channels, run properly.
We choose the mix around your goal, your audience and the time you can give it. Your proposal sets out exactly what is included.
Search visibility
Help people find you when they need you.
We shape your website’s pages around what people search for, with useful answers, clear page titles and links that help them find their way.
Ad management
Reach people with a reason to act.
Google Ads and ads on Facebook, Instagram or LinkedIn built around a clear offer, a matching page and an action we can count.
Google Ad Grant
Bring more people to your cause.
We help eligible nonprofits apply, then manage the account so the grant supports donations, volunteer enquiries and registrations.
Email newsletters
Stay useful to people who know you.
We plan, write and design a newsletter your list will open, and send it on a schedule you can keep. You approve every issue.
Social posts
Show the work behind your organization.
A steady set of posts made from your projects, results and client words. Designed to match your brand and scheduled for you.
Case studies and articles
Give people a reason to choose you.
Turn finished projects and what you know into stories that explain the problem, your approach and the outcome.
Ads need somewhere worth landing.
We look after every step, from the ad to the enquiry.
One story, from ad to page
We agree who the campaign is for and what it offers. The ad and the page say the same thing, with one clear next step. We track what people do next.
Better every month
We choose who sees the ads, and we write and design them. Each month you see spend next to enquiries, bookings or donations, and what we will keep, change or stop.
Know the full cost before you start.
Your proposal separates our management fee from your advertising budget. We agree the channels, scope and spend with you before a campaign goes live.
One or two goals. A monthly plan. A monthly report.
You know what’s happening, what needs your approval, and what comes next.
We agree on the goal.
More quote requests, more bookings, more donations. One or two, not six.
We plan the month.
You see what we will do before we do it.
We do the work.
You approve anything published in your name.
We report.
One page: what we did, what it produced, what comes next.
Enquiries, bookings and donations. Not impressions.
Every retainer is tied to actions on your website that we can count.
What happened
Enquiries, bookings, donations or registrations linked to the agreed goal.
What we learned
Which channels and pages helped, and where people stopped short.
What happens next
What we will improve, test or stop in the coming month.
A better website is the starting point.
Before bringing in more traffic, make it easy for people to act. Here is what Hangout Café’s owner said after their website launch.
Retainers from $1,500 a month
Three-month start, then month to month with 14 days’ notice.
We agree the channels and deliverables in your proposal. You know the scope before we start.
Discuss a monthly planA fit if
your website is ready for traffic, and you can name the action you want more of.
Not a fit if
you need daily posting, or someone to manage your comments and messages. A specialist social agency will serve you better.
Not sure where to start? Bring these.
You do not need a finished marketing brief. A few details will make the first conversation useful.
- The action you want more of: enquiries, bookings, donations or registrations.
- Your website and any campaigns you are already running.
- A comfortable monthly budget, and who will approve the work.
Fair questions.
What do you actually do each month?
Did you have to build our website?
How soon will we see results?
What do you measure?
Do you manage our social media?
Is the ad budget included?
Who owns the ad accounts and the data?
Can you run our Google Ad Grant?
Can you do marketing in French?
What is the commitment?
What should we bring to the first call?
Tell us what you want more of.
Book a 15-minute call. We will tell you whether marketing is the right next step.
Prefer email? [email protected]
