A good-looking website is not enough for a dental clinic. Patients need to understand the care you offer, find the right location and know how to request an appointment. Your staff should be able to keep this information current without depending on a supplier for every change.
Use these five criteria to compare agencies, with practical questions for your first call.
1. Does the patient journey come before appearance?
An agency should ask which patients you want to welcome, which services need clearer explanations and how reception handles enquiries.
A visitor on a phone should quickly find your address, hours, phone number and booking process. Someone discovering the clinic will also want to meet the professionals, see the space and understand what happens at a first visit.
Ask: “Show me the path from a mobile search to an appointment request.” A specific answer is more useful than a general promise of visibility.
2. Does the portfolio show useful work?
Open the websites in the portfolio. Try the menu, booking links and forms on your phone. Find the contact details and read a service page.
The agency should explain its role in each project: planning, writing, design, development, search or advertising. If it presents results, ask what was measured, over which period and from which source.
Testimonials can explain the working relationship. Ask how each result was measured. More bookings for a restaurant do not tell you how many patients your clinic will gain.
3. Are French and the Montreal audience considered?
French content should be written for patients here, with appropriate terminology and a natural tone. Unreviewed machine translation can make explanations confusing.
Check that switching languages keeps visitors on the matching page. Forms, error messages and confirmations should also use the selected language. Ask who supplies, translates and approves the content.
Ask your advisers which rules apply to you, for example privacy law and your professional order's advertising rules. This is not legal advice. The agency should build the site to those requirements.
4. Does the technology suit your staff?
A custom website and a template-based website can both meet a need. What matters is what your staff can do after launch.
Ask for an editor demonstration. Can you change the hours, add a team member, update a treatment page or add a location? How many tools or plugins will need maintenance?
Check who owns the domain, hosting and accounts. Essential access should remain under your clinic's control. The agreement should explain what you receive if you change suppliers.
5. Does the price account for life after launch?
Compare the project cost and recurring expenses: hosting, licences, maintenance, writing, translation and booking integrations. A clear quote separates included work from additional charges.
Ask about your staff's responsibilities, payment terms and the period for fixes after launch. Confirm the training provided and how you can request changes later.
Clevr custom websites start at $6,000 CAD. Scope and price are agreed before work begins. Read our website offer for the current terms.
Questions for your first call
- Who leads the project and answers our questions?
- How will you make appointment requests easier?
- Who prepares the copy and both language versions?
- Can we keep our booking tool?
- What can we update without a developer?
- What costs continue after launch?
- What belongs to us once the project is paid for?
A website that helps patients take the next step
Choose someone who can explain their decisions, show their work and deliver a website your staff can use. You are looking for a reliable process as well as a visual result.
Explore our approach to professional services websites.
Let's discuss your clinic's website
We will look at your current website and booking journey, then discuss what could be improved.
Read our general agency selection guide and our approach to bilingual websites.