Increasing Bookings & Engagement for Hangout Cafe
Hangout Cafe in Ottawa was looking to increase its late-night bookings and overall customer engagement. We did just that.
- Custom Web Design
- Digital Marketing
Tangible Results & Business Impact
Our targeted web strategy delivered measurable growth, simplifying operations and boosting customer acquisition for Hangout Cafe.
Increase in Online Bookings
A streamlined reservation system led to a significant jump in direct online bookings within the first quarter.
Growth in Phone Reservations
Enhanced local SEO and a clear 'call us' CTA drove more customers to make reservations over the phone.
More Event Inquiries
The new design effectively showcased their event space, doubling the number of inquiries for private parties and events.
"From the start, they were the most patient company ever, making the whole process simple and easy. The impact has been huge—we've seen a significant increase in both online bookings and phone reservations directly from the site. I finally have an easier process and more customers, which is exactly what I needed."
Project Overview
The Challenge
Hangout Cafe needed a digital presence that captured its unique bubble tea and board game concept. The primary challenge was to translate its cozy, late-night atmosphere online while creating an efficient system for reservations and event bookings.
The Solution
We developed a vibrant, engaging website focused on user experience. Key features included intuitive navigation, professional photography showcasing their offerings, and a simple, powerful reservation system to drive bookings and reduce administrative work.
Our Process & Methodology
A systematic approach to creating a digital experience that captures the unique atmosphere of Hangout Cafe.
Discovery & Research
We analyzed the cafe's offerings and researched Ottawa's late-night scene to identify key digital opportunities.
Brand Identity
We developed a cohesive digital brand identity that captured the cafe's warm, inviting atmosphere.
Web Design & Development
We designed and built a user-friendly site with intuitive navigation, a unique menu, and an online reservation system.
Mobile Optimization
We ensured the site was fully responsive, making it easy to browse menus and book tables on any device.
Local SEO
We implemented local SEO strategies to improve visibility on Google Maps and search results for Ottawa.