How to Promote a New Restaurant in Montreal: The 5-Step Launch Plan (2025)

You've perfected the menu, the staff is trained, and the space looks incredible. You're ready to open your doors. But in a city as competitive as Montreal, a great restaurant is not enough. How do you get customers in the door, starting day one?

If you're like most new restaurant owners, your first instinct is to print flyers, boost a few social media posts, and hope for the best.

This is a critical mistake.

Most new owners waste their first 90 days on low-impact tasks that burn cash and deliver zero measurable return. Your digital launch is just as important as your physical one. You need a prioritized plan that actually works.

This 5-step guide is that plan.

Step 1 (The Non-Negotiable): Build Your Digital Foundation

Before you spend a single dollar on ads or influencers, you must build your "digital foundation." This is the engine that will run all of your marketing. It consists of two critical assets: your website and your Google Business Profile.

Why Your Restaurant's Website is Your Most Important Employee

Your website is not a digital brochure; it's your most important employee. It works 24/7, never calls in sick, and is your single best tool for converting searchers into diners.

It’s the central hub for your menu, your reservation link, your story, and your first impression.

This is where most new owners make their first expensive mistake: they choose a cheap template builder like Wix or Squarespace to "save money." In reality, a slow, clunky, non-mobile-friendly template site actively loses you customers. It creates the very frustration—"outdated, slow, and not mobile-friendly"—that will have you looking for a new solution in 12 months.

The "Google 3-Pack": Your #1 Source of New Customers

When you search for "best brunch plateau" or "italian restaurant near me," what do you see? A list of three businesses with a map.

This is the "Google 3-Pack."

For a local restaurant, this is everything. It's the most valuable digital real estate in your city. To "dominate the 3-Pack" and become the obvious choice, you need two things: a high-performance, custom-coded website and "Active Local SEO."

The Montreal-Specific Requirements: Bill 96 & Law 25

A generic template site built by a freelancer in another country will not cut it in Quebec. Our market has specific, non-negotiable legal requirements.

• Law 25: This is not optional. As of 2024, Quebec's privacy law has serious teeth. A non-compliant website (even one with just a simple 'contact us' form or analytics) can result in crippling fines from the Commission d'accès à l'information du Québec—fines that can threaten your business before you've even served your 100th customer.

• Bill 96: This isn't just about translation. Your website must provide a high-quality, French-first bilingual experience. If it doesn't, you are not only non-compliant but you are alienating the majority of your market. Google knows this. Sites with poor bilingual support or clunky "Google Translate" plugins have high bounce rates, which Google interprets as a low-quality signal, actively hurting your rank.

Step 2: Master Your "Grand Opening" on Google

With your high-performance website as your "foundation," your next step is to master the tool that gets you seen: your Google Business Profile (GBP).

Claim & "Weaponize" Your Google Business Profile (GBP)

Your GBP is the free control panel for how your restaurant appears on Google Search and Maps. "Claiming" it is not enough. You need to "weaponize" it with information.

Your 90-day launch checklist must include:

• Photos: Upload at least 20 high-quality photos. Show the food, the ambiance, the exterior, and your team.
• Menu: Upload your full menu as a PDF and, more importantly, add menu items individually (with prices and photos).
• Details: Set up your online ordering and reservation links. Ensure your opening hours, address, and phone number are 100% accurate.
• Q&A: Proactively add your own "Frequently Asked Questions" (e.g., "Do you have vegetarian options?" or "Is there parking?").

How to Get Your First 10 Online Reviews (The Right Way)

Reviews are the lifeblood of the Google 3-Pack. You need a strategy for getting them from day one. Don't be passive.

• Make it easy: Use a simple QR code on your bills or menus that links directly to your "Leave a Review" page on Google.
• Ask personally: For your first 50 guests, a personal request from the owner or manager is incredibly effective. "As a new restaurant, a review from you would mean the world to us."

Step 3: Create the Local "Buzz" (Online & Offline)

Once your digital foundation (Step 1) and Google presence (Step 2) are set up, now you can spend time on "buzz."

• Partner with Montreal Food Influencers: Don't waste your budget on a "big name" with 200k followers. Target 3-5 micro-influencers in your arrondissement (e.g., @tastemontreal, @griffintownfoodie, etc.) and invite them for a private soft-opening event. Their local, engaged audience is far more valuable.
• A Smart Social Media Strategy: Don't just post food photos. Run one, well-designed "Grand Opening Contest" to gather followers. The prize could be a "Chef's Table" experience. The price of entry? Follow your page and tag a friend they want to bring.
• Local Business Partnerships: Host a 5-à-7 for other local business owners on your street. Partner with a local brewery or cafe for a cross-promotion.

Step 4: Build Your Long-Term Growth Engine

Social media is great for "buzz," but you don't own your followers. Facebook and Instagram can (and will) change their algorithms, and your reach will vanish.

Build Your Email List (The Asset You Own)

An email list is the only digital asset you truly own. It's the most powerful tool for driving repeat business, which is the key to long-term profitability.

Start from day one. Use your website, your reservation system, and even a simple sign-up sheet to collect customer emails. Send a simple, high-value newsletter twice a month with new menu items, special offers, or event announcements. This is a core part of our "Growth Engine" plan.

Step 5: Stop Guessing. Find Your "Done-for-You" Partner.

You've just read four steps of complex, time-consuming work.

As a new restaurant owner, your job is to create amazing food and experiences. Your job is not to become a part-time Local SEO expert, a web developer, a privacy law specialist, and a social media manager.

This is the "DIY Trap" that burns out so many owners. They "lack the time and/or expertise" and their digital presence fails.

A Smarter Model: The "Local Foundation System"

Instead of a $10,000 upfront cost for a website that's an "orphan" the day it launches, you can get a "done-for-you" growth partner.

For less than the cost of one part-time server's monthly wages, you get a complete digital presence.

At Clevr Solutions, we build your high-performance, custom-coded, bilingual website (a $5,000+ value) for $0 Down.

Then, for our $750/mo "Local Foundation" plan, we manage the "Active Local SEO" to get you in the Google 3-Pack, plus all your high-speed hosting, 24/7 security, and maintenance. We do the work. You get the customers.

Want to see the full cost breakdown? Read our complete 2025 Montreal Pricing Guide here.

Conclusion: Your First 90 Days Define Your First Year

Don't just launch a restaurant. Launch a powerful digital presence.

You can't afford to be invisible in Montreal. While your competitors are printing flyers, you can be capturing the top spot on Google. Start with a solid foundation, and you'll be set for growth from day one.

Ready to Dominate the Local 3-Pack?

Your restaurant's success in Montreal depends on a digital launch that works from day one. Clevr Solutions is your "done-for-you" growth partner, dedicated to making you the obvious choice in local search.